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Read on for multifamily marketing tips, tools, resources, cat gifs and so much more. Our group of industry leading experts break down the latest apartment marketing trends and how you can leverage them to take your strategy to the next level. Created by our team, for yours.
How Apartment Marketers Can Navigate Paid Advertising During COVID-19
This pandemic has forced apartment marketers to evaluate their messaging, especially when it comes to apartment paid search and social media advertising. Read on to learn how apartment marketers can adjust to the current circumstances and help their apartment communities thrive…
Do You Know Your ROI from Google Ads?
In order to maximize your leases and minimize your vacancies, you must know what apartment marketing tactics are your most effective…
How to Keep Your Apartment Community’s Online Visibility and Reputation Elevated Post-COVID
As some parts of the country are starting to gradually open back up, it’s more important than ever for apartment communities to remain visible online. Read on to learn what property managers and apartment marketers should be doing now on GMB and Facebook…
Reopening Apartment Amenities: What You Need to Know
As stay-at-home orders are being lifted across the country, apartment communities are navigating how to safely open public spaces. The National Apartment Association has released a set of guidelines on how to safely open office and amenity spaces. Read on for a summary of best practices as outlined by the NAA…
Paid Search is Proving to be a Reliable Apartment Lead Generation Tool Amid COVID-19
At Respage, we handle millions in apartment-only Google Ad spend per year, allowing us to get a good idea of how this channel has weathered the volatility that 2020 has brought on thus far. Here are 3 major apartment paid search trends we have noticed over the past few months…
Web Accessibility in the Age of COVID-19: Is Your Apartment Website Compliant?
The Internet has been a lifeline for millions of people around the world during COVID-19, including those looking to tour or lease an apartment virtually. But is your apartment website accessible to everyone? Read on to learn why website accessibility is crucial and how to make sure your apartment website is compliant…
Keep Your Residents Safe and Happy with Apartment Amenity Reservations
Stay-at-home orders are now being lifted in some areas of the country, yet social distancing is still recommended. So, what does this mean for apartment amenities…
How Technology Can Help With Apartment Leasing During COVID-19
Property managers and apartment leasing agents contend with high levels of stress even during normal times. But during this global pandemic, the demands are unprecedented. Read on to learn about the apartment leasing trends that have emerged to make the lives of apartment professionals a little bit easier in the wake of the coronavirus…
Leveraging Apartment Social Advertising in the New Normal
We are all adjusting to a new sense of normalcy, and businesses are forced to do the same. We must accept the situation we find ourselves in and use innovative and creative solutions to achieve our business goals. For Multifamily, this means rethinking your marketing mix…
How to Keep Your Apartment Reputation As Strong As Ever During COVID-19
Even during a global pandemic, people still need a place to live. Stress is high and the future is unclear, but there are steps you can take to ensure that your residents feel reassured and your online reputation stays as positive as ever. Read on for best practices when it comes to communicating with your residents and managing your apartment reputation during this unprecedented time…
How to Maximize the Value of Your Apartment Marketing Dollars During This Time
We find ourselves in unprecedented times. However, two things remain constant: apartment communities still need to get in front of renters, and communities must ensure that every lead and interaction counts. So how do you get the most out of limited marketing resources to maintain the quantity and quality of leads your apartment communities require…
What Apartment Communities Should Share on Social Media During COVID-19
Posting frequently on social media is a great way to build a sense of belonging among your apartment community members. But with millions of Americans staying home in the wake of the COVID-19 pandemic, the content you would normally share might not work right now. Read on for some guidance that may be able to help…
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